According to population data released by the United States Federal Census Bureau in 1998, as of December 1998, the total registered population of the United States was 312 million.
Males numbered over 160 million, accounting for 48.9% of the total population base;
Females numbered over 150 million, accounting for 51.1% of the total population base;
This presented a population structure with fewer males than females, with approximately 12.8 million female children in the 7-12 age group.
"This means that our Bratz dolls have a potential consumer base of 12.8 million people in the United States alone. If we include the broader age group around 7-12, that number would likely increase by several million. Of course, the number of people visiting and temporarily residing in the United States is also not small."
Hashimoto Taro, President of SpongeBob SquarePants House, declared loudly, "One-tenth! If we capture just one-tenth of the market share, we can sell over a million Bratz dolls."
On International Children's Day, would parents not give their daughters a gift?
Entrepreneurs, government officials, social welfare departments, charitable foundations, and others would also bring gifts to children in welfare homes and impoverished areas on Children's Day.
Wouldn't a Bratz doll, which is perfect for girls and not expensive, be the first choice?
Utah.
Capital — Salt Lake City.
Mr Billy's Movie Merchandise Chain Store.
Today, Mr Billy, who owns 7 stores in Utah, was extremely busy, with sweat beading on his forehead, yet his face was full of smiles.
"Cody, don't you trust me to handle things?" Mr Billy laughed heartily as he looked at the man in a suit in front of him.
The man in the suit nodded emphatically, saying, "That's good. After all, as you know, these 2,000 Bratz dolls of various styles were not purchased by me personally; I bought them on behalf of the Dawson Charitable Foundation."
"Hahaha, don't worry."
Mr Billy chuckled, "You must have seen the recent Bratz doll advertisements. Yasmin, Cloe, Cameron, Jade, and Sasha are so popular with children."
Mr Billy successfully sold 2,000 Bratz dolls at a price of $8.50, which was $0.40 lower than the in-store retail price of $8.90.
He took in $17,000.
"Kyle is indeed my old friend. He sold me 10,000 Bratz dolls for only $5 each. This morning, even before the store opened, I had already sold 2,000, bringing in $17,000 and making a net profit of $7,000."
"Tsk tsk tsk, it seems I'll make a lot of money today just from selling Bratz dolls."
Kyle's old friend, Mr Billy, was absolutely beaming… The same thing was happening all over the United States.
Distributors and retail store owners across the country, who bought Bratz dolls from Kyle, used their unique connections and channels to sell a considerable number of dolls to social welfare agencies and charities even before their stores opened, all making a small profit.
8:00 AM.
Bratz dolls were on sale in all major cities across the United States!
[The Best Children's Day Gift — Bratz Dolls!]
[The Coolest Teen Dolls — Bratz Dolls!]
[Brave, Independent, Trendy, Fashionable — Bratz Dolls!]
Many retail stores and surrounding areas had Bratz doll posters and promotional slogans displayed at their entrances.
Pennsylvania.
Capital — Harrisburg.
"Mom, look, it's Bratz Yasmin and Cloe!"
A mother and daughter walked up to the entrance of a doll store named "Little Coco." The daughter, holding her mother's hand, suddenly cried out excitedly.
Her mother, Shalya, crouched down, stroked her daughter's hair, and gently said, "Sweetheart, do you want to take them home?"
"Mm!"
The little girl nodded heavily, saying, "Yes, Mom. Yasmin and Cloe are so cool. They can sing and dance, they're very cool. I want to take them home and dress them up beautifully."
Her mother, Shalya, chuckled, "But sweetheart, in previous years, didn't you always want to buy Barbie princesses?"
Upon hearing this, the little girl immediately shook her head.
She pouted, "No. I'm already 7 years old, I'm a big girl now. I don't want to play with Barbie dolls anymore, they're too childish. They… aren't as cool as Bratz dolls. Anyway, I want Bratz dolls today, and I want the complete set of 5."
"Alright, my darling, my little angel."
Her mother, Shalya, playfully kissed her daughter's cheek and led her into the store.
Five minutes later… both Shalya and the little girl were carrying large and small bags of Bratz dolls.
Bratz regular dolls: retail price $8.90.
They bought the complete set of 5, totaling $44.50.
Bratz Doll House, including the house, interior, furniture, etc., overall price $180.
It must be said that Shalya doted on her daughter very much, spending over $200 on Children's Day just to make her daughter happy.
Of course, the prerequisite was that Shalya's family was wealthy enough!
Thanks to the media power of Golden Dawn Entertainment Group, before 10 AM on Children's Day, excluding purchases by social welfare agencies and government relief departments, based solely on feedback from distributors and stores, nearly 300,000 Bratz dolls had already been sold.
Not only that, but Bratz accessories, clothing, cosmetics… also sold quite a bit.
Sales can be described as booming!
...Los Angeles.
Sunset Boulevard SpongeBob SquarePants House flagship store.
James Shawn, the store manager, along with the 5 sales associates in the store, were so busy they could be described as not having their feet touch the ground.
"Mona, don't you see the Bratz dolls on the shelf are almost sold out?"
"Quick, quick, quick!"
"Hurry and bring out two more boxes of Bratz dolls from the storeroom."
"Hello, madam, are you looking to purchase the celebrity custom Bratz dolls? Okay, they are all here, each priced at $200."
Even when busy, James enthusiastically served every customer.
As Kyle's old friend and neighbor, he remembered not to embarrass Kyle.
"Hi, James."
Just then, John Lasseter, one of the Pixar Five Pillars, entered the store with his two children.
"Hi, John, long time no see. These are your daughter and son. Oh, they are both very handsome and beautiful!" James greeted him, using his rare moment of free time.
Lasseter said, "It seems you guys are very busy today. Hmm, Bratz doll sales look very good."
James gestured, "Yes, just in these few hours this morning, Bratz dolls are more popular than SpongeBob and Peppa Pig. We've cleared the shelves three times."
"Oh? It seems Kyle has succeeded again!"
Lasseter's face was full of smiles. His friend's business was growing, and Lasseter, who was never one to be jealous, was naturally very happy.
"Dad, come quickly, I want to buy Jade and Sasha dolls."
Just then, Lasseter's little daughter anxiously tugged at her father's shirt.
She saw many children buying Bratz dolls and noticed that many spots on the shelves were empty, which made her anxious.
"Dad, hurry up." Her son also grew anxious.
"Okay, okay, Dad will buy them for you now." Lasseter laughed heartily.
James served them enthusiastically.
However… some people were unhappy at this moment, even extremely angry. Their name was Mattel