Mattel Inc.
Brian Stockton, Chairman and CEO of Mattel, looked gravely at the dozen or so Mattel executives present.
The atmosphere in the room was extremely heavy!
"Gentlemen, I just want to ask one question: Which son of a bitch drove Bryant Ben, the designer of the Bratz dolls, out of Mattel?" Stockton roared.
That's right, he roared!
It is well known that Mattel Chairman Stockton has always had a fiery temper, and cursing people and smashing things were common occurrences.
"Boss, it was Benford, the team leader of Design Department Group 2!" an executive replied.
"Out!"
Stockton waved his hand and roared, "Get that damned, despicable, utterly incompetent guy out of the company, and I don't want to hear about him in this industry, OK?"
"Yes, boss, I'll have the security guards kick him out immediately and blacklist him from the industry!" the head of the design department shouted instantly, looking thoroughly indignant.
The entire scene was now silent, as if in a chill.
Who didn't know their boss was furious!
"June 1st International Children's Day, it's not our American Children's Day itself. It was created through years of effort by toy companies like Mattel and Hasbro, in conjunction with Bandai from Asia, Lego from Europe, and numerous media outlets, with the aim of increasing profits. It had just started to gain some traction in recent years, but I never expected it to be snatched away by Bratz dolls at this critical moment!"
"Oh my God!"
"It was clearly a juicy piece of meat in our mouths, but a newcomer bit off a very plump chunk. Do you know what I want to do now?"
"Bastard!"
"I just want to curse right now!"
"Kyle Page, that filthy, vulgar, lowly, shameless guy, what right does he have to compete with us for the market?"
Stockton continued to curse, and no one dared to speak in the entire room.
In fact,
Just as he said.
Ten years ago, very few people in America had even heard the term "June 1st International Children's Day."
Many countries have their own Children's Day.
For example, South Korea's Children's Day is on May 5th each year;
Japan: November 15th;
UK: July 14th;
Cuba: July 6th;
Singapore: October 1st;
The legal Children's Day in America is May 1st, but many citizens in the US are not enthusiastic about it, and there is little festive atmosphere on that day. Most do not celebrate this Children's Day.
International Children's Day on June 1st was established in November 1949, when the International Women's Democratic Federation held a council meeting in Moscow to commemorate the German fascists who, on June 10, 1942, shot more than 140 male citizens aged 16 and above and all infants in the Czech village of Lidice, and sent women and 90 children to concentration camps. Thus, June 1st was designated as International Children's Day.
It is not a Children's Day specific to socialist countries; many countries also celebrate Children's Day on June 1st.
It doesn't matter that the US doesn't celebrate June 1st Children's Day.
Mattel, Hasbro, Bandai, Lego, and other renowned toy giants from America and around the world, in pursuit of sales and increased profits, collaborated with numerous media outlets and spent great efforts to forcibly establish June 1st Children's Day in America.
From this perspective, it is very similar to the later Singles' Day and Black Friday, two major shopping carnivals.
As long as there is profit to be found, capital will appear and drive it!
"Bullshit ~"
"The emergence of June 1st Children's Day in America was something we created after investing a lot of human resources, material resources, and financial resources. Kyle Page did nothing and just came out to reap the benefits. Is this appropriate?"
"He's completely inconsiderate!"
Mattel Chairman Stockton had every reason to be angry.
As of 12 PM, feedback from distributors and stores across America indicated that Mattel's Barbie doll sales today were lower than those of the newly launched Bratz dolls!
"In just a few hours, nearly 500,000 Bratz dolls have been sold, and many accompanying doll accessories have also sold well. Folks, what are we waiting for?"
Stockton said in a deep voice, "Without a doubt, a competitor for our Barbie dolls has appeared!"
"..."
Everyone present fell silent, their faces grim.
After a long while.
Mito, an executive in the marketing department, said in disbelief, "Boss, it's not that serious, is it?"
Kristen, the deputy head of the marketing department, echoed, "Our Barbie dolls have faced countless opponents, but we've extinguished them all. Bratz dolls aren't qualified, are they?"
Bratz dolls as an opponent?
Many people felt their boss was being alarmist.
"Hmph!"
Stockton snorted coldly, "Don't think I'm exaggerating. Just watch, time will prove my judgment, what I said!"
Facts proved that Mattel Chairman Stockton was a very farsighted man!
In the original timeline, as soon as Bratz dolls were launched, they were widely welcomed by the market. In just a few years, their sales and revenue quickly caught up with Barbie dolls, and the market share was divided between the two. Because of this, the two doll companies were known as "lifelong rivals"...
SpongeBob House Company.
8 PM.
"Boss, the sales data results are out!"
Hashimoto Taro scurried to Kyle and bowed to him. Well, it's a Japanese custom; Hashimoto Taro couldn't change it for a while.
"What's the result?" Kyle pressed.
"Of the 1.06 million Bratz dolls shipped, 940,000 were sold today. Many distributors and stores with small inventories have already sold out, and a considerable number of accompanying accessories were also sold. Today alone, the total sales reached 24 million US dollars, and our Bratz doll factory's revenue was a substantial 10.22 million US dollars, with considerable profit." Hashimoto Taro's face was full of smiles.
The Bratz doll factory's sales of 10.22 million US dollars was undoubtedly a good start!
"Yes!"
Kyle also clenched his fists, suppressing his excitement, and said, "Steady. June 1st Children's Day is, after all, a niche holiday in America, a promotional day created by various toy manufacturers."
No room for arrogance!
The reason Bratz doll sales surpassed Barbie dolls today was not because Bratz dolls won, but because Kyle heavily invested in promotional funds.
"I know, boss."
"Last year on Christmas Eve, Mattel's Barbie dolls sold over 4 million units in one day, bringing in nearly 50 million US dollars. We still have a long way to go. But I have confidence in the future of Bratz dolls!"
Hashimoto Taro said firmly.
He had confidence, and Kyle certainly had confidence too.
In the original timeline, Bratz dolls, at their peak, had annual sales of over 7 billion US dollars!
Where are they now?
It must be said that, thanks to the strong performance of Bratz dolls, Kyle's net worth is bound to enter a period of rapid growth in the coming years.