Cong Jin'an, this kind of unscrupulous dog influencer, only bullies the weak and fears the strong; his usual arrogance was one thing.
Now that he hit a snag, he was directly disgraced and his future completely destroyed.
Even ZARA, the patron behind him, was nailed to the pillar of shame.
Because of this, it lost countless followers, was cursed until its comment section was closed, store returns surged, negative reviews skyrocketed, and fans even started boycotting...
It truly was a case of trying to steal a chicken but losing the rice.
Wang Yi, however, wasn't too bothered by this.
With this wave of popularity, Meiyou once again caused a sensation across the entire internet, and its popularity greatly increased.
It even broke out of its niche!
So much so that the entire internet knew about Meiyou's "pure yet alluring" style, and also about tomorrow's Meiyou Pure Desire Style Autumn Collection launch event, all paying attention.
This level of attention was ten, even a hundred times more than usual!
It can be said that Meiyou's Pure Desire Style Autumn Collection will have no shortage of traffic!
Coupled with excellent quality, novel styles, and full outfit recommendations, it would be a complete success!
But ZARA's senior management responsible for the domestic market, however, couldn't sleep due to headaches!
They decisively and swiftly convened a high-level meeting to discuss how to deal with this matter.
President Steve was even more anxious, pacing back and forth:
"Who can tell me, isn't Meiyou a small company just established a few months ago? A new brand? How can it have such a big influence? How can it have so many fans?"
"Even our ZARA was subjected to cyberbullying! What exactly is going on here?"
"Where are our ZARA fans? Won't they cyberbully back?"
Facing the questions from the top leader, the subordinates looked at each other, not knowing how to answer.
Finally, Steve called out the Vice President by name:
"Duko, tell us, what exactly is going on?"
Duko sighed:
"President, after the incident, I immediately sent people to investigate. Our ZARA also has many fans; logically speaking, we should be able to completely withstand Meiyou's fans and not be overwhelmed by them!"
"But unfortunately, ever since Meiyou's Pure Desire Style burst onto the scene, many of our ZARA users and fans had already defected and become Meiyou users and fans!"
Steve: "..."
Everyone: "..."
Duko continued:
"So when this happened, many of our ZARA fans and customers not only didn't help us, but instead helped Meiyou, cursed us together, and successively returned goods, left negative reviews, and boycotted us!"
Steve: "..."
Everyone: "..."
"What's even worse is that even those customers who hadn't defected also noticed Meiyou because of this incident, all downloaded the Meiyou APP, and purchased Meiyou's Pure Desire Style dresses. Tomorrow, when Meiyou's autumn collection is released, they will most likely also purchase it!"
"Wouldn't that be huge trouble? These were originally our customers!"
Steve's face turned green:
"This directly affected our foundation!"
Duko nodded:
"Yes, Boss, your concern is completely valid."
Steve let out a long sigh:
"Okay, okay, let's not talk about anything else now. Everyone quickly think of a way, how to do crisis public relations! How to prevent our ZARA users from becoming Meiyou users!"
"You have an ancient saying in Huaxia, 'When the nest is overturned, no egg remains intact!' Users are the foundation; once all of ZARA's users defect, then we are finished. Then stores will close and go bankrupt, I'll be fired, and you will also be laid off en masse!"
"This..."
Everyone's expression became solemn.
This European guy's words might be crude, but the reasoning was sound.
ZARA's dress sales in the domestic market have already been severely impacted by Meiyou, resulting in a significant drop in volume.
In August, sales dropped by 20% compared to the same period last year!
In the first twenty days of September, sales dropped by 60% compared to the same period last year!
If autumn collection sales continue to drop like this, then ZARA's entire domestic market will be completely finished!
At that time, they can only retract all lines, stores will close, the president will be laid off, middle and senior management will be cut, and employees will lose their jobs...
There is no doubt about any of this!
A senior executive couldn't help but say:
"Boss, I suggest we issue a statement to clarify this matter and dissociate ourselves from Cong Jin'an. Just say everything is unrelated to our ZARA, and then send a lawyer's letter!"
"No way, that won't work. Once this matter comes out, it will still make it to the trending topics, and it will be even more troublesome then."
Duko shook his head:
"What we should do now is to immediately bring down the heat of this matter to prevent it from continuing to escalate!"
"Right, bring it down!"
Steve nodded:
"Time is the best medicine, and Huaxians are the most forgetful. As long as this storm passes, they will completely forget about this matter. At that time, they will continue to buy our clothes the way they always did!"
"Immediately have the PR team contact Weibo, spend money, and take down the trending topic!"
"Okay!"
Duko responded, and hurriedly went to remove the trending topic.
Half an hour later, Cong Jin'an's post, its popularity continuously decreased.
Song Sining sharply noticed this incident and quickly reported it to Wang Yi.
Wang Yi smiled:
"ZARA couldn't sit still and started removing the trending topic? Wanting to reduce a big problem to a small one, and a small problem to nothing?"
"How can that be allowed? We must nail them to the pillar of shame, nail them firmly!"
"Sining, buy trending topics and push it back up!"
Song Sining's eyebrows raised in delight and she indeed arranged people to spend money and push ZARA's newly removed trending topic back up!
ZARA on their side had just breathed a sigh of relief, preparing to go home, but then received a report from a subordinate that the trending topic was back up!
Duko: "..."
All senior executives: "!!!"
Steve was so angry he almost vomited blood:
"Fuck, this must be Meiyou's doing, they just want us to be completely humiliated so they can snatch as many of our users as possible!"
"This tactic is truly wicked!"
Duko frowned deeply:
"What do we do then? Continue to remove the trending topic?"
Steve nodded:
"We can only do that."
Subsequently, ZARA again spent money to remove the trending topic, and Meiyou again pushed it up...
Both sides engaged in such a game, making the entire incident intensify.
More and more netizens paid attention to this incident and to Meiyou's Pure Desire Style.
All downloaded the Meiyou app and became Meiyou users.
As of midnight, the number of Meiyou APP users increased by another 1 million!
The total number of users even reached 15 million!
Affected by this, revenue steadily climbed even higher, with today's profit even exceeded 50 million yuan.
Unprecedented, another broken record!
"Thanks to ZARA and the dog influencer, for sacrificing themselves to achieve Meiyou's success!"
Wang Yi looked at the backend data, filled with joy, and then went to sleep contentedly.
Tomorrow, with the release of Meiyou's autumn collection, sales and profits will only be even more astonishing!
Only if the autumn collection is stable will Meiyou be considered a stable major brand!
After a night of struggle, Meiyou no longer pushed for trending topics, and the trending topic of Cong Jin'an slandering Meiyou finally subsided.
But unfortunately, the popularity on Weibo decreased, but on Meiyou's social media trending list, ZARA and Cong Jin'an were still nailed to the pillar of shame!
Meiyou's 15 million users were all witnesses.
On Meiyou's own platform, of course, Meiyou has the final say.
Steve wanted to remove the trending topics, but couldn't remove them.
"Phew, Weibo's side is finally over."
Steve let out a long sigh:
"Next, let time handle everything. Hopefully God blesses Meiyou's autumn collection with a Waterloo! Amen!"
Hearing this, the senior executives all agreed:
"Right, the success of Meiyou's Pure Desire Style dresses is not replicable; even if Meiyou's autumn collection is launched, it won't sell well!"
"No comparison, no harm. The more successful the previous Pure Desire Style dresses were, the easier it will be to highlight the failure of Meiyou's autumn collection!"
Steve nodded:
"That's right, next, let's all witness Meiyou's failure. It's late, everyone go back and sleep."
"Okay, good night, Boss!"
"Goodbye, chief!"
Everyone said their goodbyes and left separately.
Steve also sighed and left the company.
If the situation wasn't urgent, they wouldn't have rushed to the company late at night to hold an emergency meeting.
That night, Wang Yi slept very soundly.
But Steve had just fallen asleep for three hours when he was awakened by a phone call:
"What's wrong? Duko, has Meiyou made a move again? Has our post gone trending on Weibo again?"
"No, Boss, yes, and no!"
Steve was utterly speechless:
"Fuck, is it, or is it not? What do you want to say?"
Duko thought for a moment:
"It's like this, Boss, Meiyou didn't get on Weibo's trending topics."
"Oh, that's fine then. Let time resolve everything, we're not in a hurry."
Steve had just breathed a sigh of relief, but then heard Duko change his tone:
"But, we made it to the trending topics of major overseas media outlets!"
Steve: "..."
"What are you kidding?"
In his anxiety, Steve's native language even popped out:
"What happened domestically last night, how did it become a trending topic overseas today?"
"It's like this, Boss, last night, which was morning in Europe, our matter suddenly became a trending topic on the international internet. Look..."
Duko hurriedly sent all the relevant screenshots to Steve.
Steve opened the images, and his face turned dark:
[The Times: ZARA Faces Massive Boycotts in Huaxia, May Face a Waterloo.]
[The Guardian: Failed to Defame Meiyou, ZARA Instead Boycotted by Users, Revenue May Be Halved!]
[Ta Kung Pao: ZARA Boycotted by Huaxia Users, May Completely Withdraw from Huaxia.]
[BBC: Losing the World's Largest Market, ZARA's Future Is Only Darkness!]
Looking at these trending topics, all of ZARA's senior executives were stunned, and Steve was even more bewildered!
Each of these news stories was more outrageous than the last!
If uninformed foreigners truly believed ZARA was completely boycotted by Huaxia consumers and was to completely withdraw from Huaxia, then the trouble would be immense!
Steve's expression changed drastically:
"Quick, crisis public relations! If people take it seriously and it affects the stock price of parent company Inditex, wouldn't that be the end of it?"
Duko, however, shook his head:
"BOSS, it's already over. Affected by this, the stock price of parent company Inditex has already plummeted by 5%, and is still falling..."
"What? Dropped by 5%!"
Steve broke out in a cold sweat and felt completely unwell.
Don't look at it as just a 5% drop; the problem is that parent company Inditex, as the largest giant in the fashion industry, has a market value exceeding 400 billion yuan!
Even if it only dropped by 5%, that still vaporized a full 20 billion yuan!
Because of ZARA, parent company Inditex instantly lost 20 billion yuan!
This is a huge matter!
"How could this be? These are all exaggerated fake news! Are those shareholders all idiots? How could they believe it?"
Steve was furious, never imagining the subsequent impact would be so enormous!
It was completely unimaginable that such a small matter of slandering Meiyou would lead to the parent company's market value vaporizing over 20 billion yuan!
Duko sighed:
"Boss, although these news stories are exaggerated, they are half-truths. They also took screenshots of Weibo's trending topics in China, screenshots of comments boycotting ZARA by users, and screenshots of negative reviews on ZARA's online store, and moved them all to the international internet..."
Absolutely, with pictures as proof of truth!
So international media and shareholders all believed it!
"What's even worse is that they also posted the links to the posts on Meiyou APP's social square that cursed us to the international internet! Allowing foreign netizens to directly access Meiyou's official site and social square, so foreign netizens completely believed those media outlets, thinking we were truly being boycotted!"
Duko sighed:
"Furthermore, it was night in China and daytime in the West, and US stocks just happened to open. As soon as the news came out, many shareholders quickly sold off our stocks."
With so many media reports and pictures as proof of truth, international shareholders also respectfully ran first.
Without a doubt, the stock price of parent company Inditex suddenly dropped by 5%, and is still falling!
"It's over... it's completely over!"
Steve's face was ashen, and he was filled with despair.
With such a big accident happening, someone has to be responsible; he is finished!
"Who is it? Who exactly is behind this malicious act? Meiyou Tech?"
Steve was furious:
"They gave up the fight for domestic trending topics and went to cause trouble on the international internet? That's too ruthless, this is trying to kill ZARA, trying to kill me!"
Duko, however, shook his head:
"Meiyou Tech doesn't have such great power!"
Steve nodded:
"You're right, a domestic emerging enterprise like Meiyou Tech couldn't make so many international media outlets act so quickly. Could it be our competitors? Trying to seize the opportunity to kill us!"
"Yes, according to our investigation, it was HM's doing!"
Duko was furious:
"They would never let go of such a good opportunity to kill off our ZARA!"
"Fuck, damn HM!"
Steve cursed loudly, burning with rage; before he could figure out how to salvage the situation, a subordinate rushed in:
"Boss, something big has happened. Parent company Inditex called, asking you to return to headquarters to report on your duties, and has sent a new president to take over..."
"Hahaha, such quick efficiency, hahaha!"
Steve laughed out of extreme anger, and only felt endless desolation.
He just took a nap, and when he woke up, things had changed drastically.
ZARA was flooded with smear articles on the international internet!
Parent company Inditex's stock price plummeted, market value vaporized by 20 billion yuan!
Even he had to take responsibility for this and was fired!
One can only say that the business world is like a battlefield, capable of rapid and drastic changes overnight.
Especially giants like HM, seized the opportunity, made a strong move, and delivered a killing blow!
Meanwhile, Wang Yi, who was at Beihang, did not know that he had just slept and ZARA's parent company had already been taken down!
On the contrary, Wang Yi went to Xingyi Science and Technology Park early in the morning.
Ye Xiaohe had already arrived and was putting on makeup.
The original plan was for Ye Xiaohe to come today to shoot for a magazine.
But because of yesterday's incident, the autumn new collection had to be released today; as the spokesperson, Ye Xiaohe naturally still had to release the new products first.
In addition, the magazine also needed to apply for an ISBN, which also takes some time.
However, with the support of the management committee and connections with the evening newspaper, this application process would be very fast.
Even though the news of the press conference was only released yesterday, this morning, many media outlets arrived!
Basically, all media outlets that could come from the Imperial Capital all came!
One can only say that yesterday's ZARA trending topic incident brought too much popularity and exposure to Meiyou!
Wang Yi decisively had people invite all these media outlets to the press conference venue.
At nine o'clock, at Xingyi Science and Technology Park's No. 1 Banquet Hall, Meiyou's Autumn New Collection Launch Event officially commenced, with numerous media outlets simultaneously live-streaming.
The lights came on, and Ye Xiaohe, dressed in a khaki Pure Desire Style autumn dress, walked onto the stage.
(End of chapter)