ZARA Building.
Steve sat in the president's office, looking as if he had lost a parent.
Next to him, his personal belongings were already packed.
HM seized the opportunity, striking hard and severely crippling ZARA's parent company, Inditex, thereby also blocking Steve's future path.
As for the reason, Steve naturally understood.
Inditex and HM were both international top apparel giants, with HM originally first and Inditex second.
But in the past three years, Inditex's market value had increased by 106%, while HM's market value had only grown by 25%!
In June of this year, Inditex's market value surpassed HM in one fell swoop, becoming the absolute hegemon of the apparel industry!
Having been surpassed by the perennial second-place, HM had always held a grudge and was constantly thinking about how to turn the tables.
Unfortunately, ZARA's momentum was too strong, and HM didn't get a chance!
Until yesterday, ZARA's attempt to smear Meiyou failed, instead leading to a boycott by domestic users and even trending on hot searches.
This incident allowed HM's regional president in China to see an opportunity and decisively embellished the matter before reporting it to HM headquarters.
HM headquarters saw it and thought,
"There's such a good thing?"
They decisively embellished the matter again, then used their resources to contact major international media!
When it was night in the Eastern Hemisphere, it was morning in the Western Hemisphere.
So, while Steve had just returned home and gone to sleep in the Eastern Hemisphere.
These news stories broke in the Western Hemisphere.
Western stockholders saw this as soon as they woke up, immediately panicked, and frantically sold off shares.
After all, regardless of whether it was true or false, fearing being trapped, they would run first to be safe!
As a result, the market value of ZARA's parent company, Inditex, plummeted, evaporating over 20 billion.
Steve, as president, was also fired because of this!
"HM, you're ruthless!" Steve was furious.
For a moment, he didn't hate Meiyou; instead, he hated HM to death.
But he was helpless.
With such a major incident causing 20 billion in losses to the parent company, his career was completely over.
His whole life was over!
However, Steve was not in a hurry to leave; he remained seated in his office, staring at the screen.
It was a live broadcast of Meiyou's new product launch!
He wanted to see for himself how terrifying this opponent who had brought him down truly was!
And what kind of autumn fashion surprises it could offer!
In the live broadcast, Ye Xiaohe, dressed in a khaki off-the-shoulder, slim-fit, hip-hugging knit dress, bowed slightly to the audience:
"Hello everyone, I am Ye Xiaohe, Meiyou's pure desire style celebrity experience officer!"
"Whoosh!"
Thunderous applause rose and fell.
Seated in the audience, besides the major media reporters from the Imperial Capital and employees of Xingyi Technology,
There were also two thousand store managers and staff from Meiyou's store manager VIP training camp.
Some of them had arrived yesterday afternoon, others this morning.
They were all now arranged at the press conference venue, to witness the launch of the pure desire style autumn collection!
Seeing the top media such as Imperial Capital TV, Jintian TV, Tencent Video, Youku Video, and Sohu present, many store managers were startled.
No one could have imagined that Meiyou was now so powerful that even these top media outlets were attending!
Last month, Meiyou had limited fame and naturally didn't receive this kind of treatment.
But this month, Meiyou appeared on hot searches several times, and with the explosion of "33 Days of Love Lost" and the popularity of its spokesperson Ye Xiaohe, Meiyou's visibility greatly increased!
It transformed from a niche brand into a major brand known by tens of millions of people!
Coupled with yesterday's incident where it was smeared by ZARA, topping the hot search list, Meiyou became even more popular, completely breaking out into the mainstream!
With such popularity, no one would refuse!
As a result, these top media outlets all came to the press conference and broadcasted it live simultaneously!
On the Meiyou platform alone, several million people watched online.
In addition, platforms like Tencent Video and Youku Video also broadcasted simultaneously, attracting many users.
Many store managers and staff were surprised by this, Meiyou employees were surprised, and even many users were surprised.
The bullet comments in the live stream became very interesting:
"With so many media present, Meiyou is truly on fire."
"Stepping on ZARA, it became a legend in one battle!"
"Is what Xiaohe is wearing a pure desire style autumn outfit? It looks so good!"
"The off-the-shoulder hip-hugging dress really shows off one's elegance!"
"And it's knit, very thick, so it won't be cold even in autumn!"
"Yes, this kind of knit long dress is perfect for autumn, and it looks good. Meiyou's autumn collection is worth looking forward to!"
"I hope every piece of Meiyou's autumn collection is this beautiful!"
Ye Xiaohe smiled sweetly:
"As you can all see, what I'm wearing is one of Meiyou's pure desire style autumn outfits, or rather, a set!"
"Our Meiyou pure desire style autumn outfits are designed as complete sets for a more elegant look, better showcasing the figure, and able to handle the changeable autumn weather."
"For example, this off-the-shoulder knit hip-hugging long dress I'm wearing is perfectly fine for early autumn."
"If it gets cold in late autumn, you can wear a small suit jacket or a small cardigan on top for warmth."
As Ye Xiaohe spoke, her photo appeared on the large screen behind her.
It was still the same knit dress, but with an added small cardigan.
The overall look became warmer, yet its charm remained undiminished.
"You might say, 'My legs will be cold?' Don't worry, Meiyou has launched warm over-the-knee stockings for everyone!"
"Black, nude, khaki, white, etc., all kinds of colors are available to satisfy various pairings!"
"The materials include knit and thickened stockings, guaranteed to make your legs look slender and beautiful!"
"This way, in the early morning and evening, put on a small suit jacket or a small cardigan, and wear long stockings, you won't be cold. At noon, take off the small cardigan, reveal the off-the-shoulder design, and be dazzling!"
"With such a set, even worn in late autumn, you won't be cold!"
As she spoke, the large screen behind changed again, showing Ye Xiaohe in a knit hip-hugging dress, plus nude stockings.
"If it gets even colder, that's okay too, Meiyou also has the most fashionable trench coats and woolen coats!"
As she spoke, the screen behind changed once more.
Over the knit dress, there was an additional trench coat, and the stockings below became thicker.
The bullet comments became lively:
"Meiyou is so thoughtful! With this one set, wearing it from September to November is no problem at all!"
"We in the south can wear it until December, even January!"
"Meiyou's pure desire style is so thoughtful, and more importantly, it's beautiful and really highlights the figure!"
"This idea of coordinated sets is great. In late autumn, a trench coat outdoors, and a knit hip-hugging long dress indoors, is enough."
Ye Xiaohe continued:
"Some friends have already noticed, yes, this autumn set is already available on the Meiyou mall. This particular style, besides khaki, also comes in black, gray, purple, apricot, and coffee for everyone to choose from. Prices start from 599!"
Ye Xiaohe waved her hand, and various displays appeared one by one on the large screen behind her.
The bullet comments erupted completely:
"The gray looks good, it's divine, my boyfriend will be captivated!"
"Sister, you're brave, but so real, hahaha."
"I bought the purple hip-hugging dress for 599, and long stockings for 50!"
"Khaki still looks the best, I trust Xiaohe's taste."
"Yes, blindly go for khaki."
"Heh, only kids make choices, I want them all, unnie."
"New arrivals, already ordered!"
"I bought it too, a hip-hugging dress + small cardigan + trench coat + long stockings, the whole set. It's not expensive, just 599+299+599+50=1547."
"I didn't buy the trench coat, the set cost 948!"
Ye Xiaohe continued:
"Similarly, there isn't just one style of this hip-hugging long dress for autumn, but a full thirty styles. Trench coats, small suit jackets, small cardigans, long stockings, etc., are also available on the Meiyou mall and offline physical stores in the north, welcome to shop."
"As for the south, the weather is still hot, and autumn clothes will be launched simultaneously next month. If any dear ones need them, they can purchase them on the Meiyou mall first."
At this, everyone got excited.
A full thirty styles of autumn long dresses, each with many colors, that's nearly a hundred styles!
Plus the combinations, there's no fear of wearing the same outfit as someone else.
Ye Xiaohe then said:
"Now let our models demonstrate these thirty long dresses for everyone."
Then, the lights dimmed, and Ye Xiaohe exited the stage.
Lights came on again, and the stage transformed into a runway.
Models dressed in Meiyou's pure desire style autumn collection appeared gracefully, walking the runway!
These models were hired by Jian Ziyan yesterday, after rigorous selection.
Each one had an excellent figure, and wearing Meiyou's pure desire style autumn collection, they were even more dazzling.
In the Imperial Capital, there are many companies specializing in this; as long as the money is in place, they can arrange it on the same day, let alone a day in advance!
Watching these models walk the runway, the audience was incredibly excited, and the bullet comments completely exploded:
"Wow! Wow! Beautiful, so beautiful!"
"Want to buy, want to buy them all!"
"I'm finished, I feel like my wallet won't survive! My boyfriend's wallet won't survive either!"
"Meiyou pushing out so many beautiful autumn dresses at once, it's going to be the death of me, just kill me!"
After the autumn dress show, the trench coat show also followed one by one.
Until fifteen minutes later, the show ended, and Ye Xiaohe reappeared.
However, her outfit had changed completely:
"I am now wearing a gray knit spaghetti strap mini dress, which really highlights the figure. There's also a matching knit cardigan for warmth. As for my legs, I'm wearing a pair of thick black stockings!"
"This kind of outfit is more flexible and can be worn throughout the entire autumn!"
"Similarly, Meiyou has a full twenty similar styles, each with different colors."
"Meiyou is precisely through these coordinated outfits that allows our elegance and charm to fully blossom!"
Subsequently, models appeared, walking the runway to showcase the new sets.
The mall was updated simultaneously, leading to another wave of frantic shopping.
In this way, Ye Xiaohe launched Meiyou's pure desire style autumn collection one by one.
Models displayed them on the runway, and consumers purchased them online.
The entire press conference lasted a full three hours before drawing to a close.
Ye Xiaohe said:
"The more than one hundred pure desire style autumn outfits launched today will be simultaneously available on the Meiyou mall. Welcome, dear ones, to shop."
"In addition, today, one hundred specialty stores and one hundred authorized stores in various northern cities will open simultaneously. The pure desire style autumn collection will be launched concurrently, welcome, dear ones, to visit the stores and shop."
"One more thing!"
"This month, the surprises aren't limited to this event. In a few days, we will meet again, and then, Xiaohe will bring other new Meiyou products to meet everyone. We'll see you there!"
The bullet comments exploded completely:
"Releasing over a hundred new products in one go, and opening two hundred stores, Meiyou is truly amazing!"
"More importantly, there's more surprise in a few days. What kind of surprise is it?"
"Could it be lipstick? Is Meiyou releasing a new range of colors?"
"Very likely, my wallet really can't hold up! Sigh!"
"Looking forward to Meiyou's new products, I'll go buy Meiyou's pure desire style autumn collection first."
"Before the press conference, I was worried Meiyou's autumn collection wouldn't look good, that it would be meaningless. Now I'm only worried my wallet isn't thick enough."
"Don't even mention it, my credit card is maxed out!"
"Meiyou's pure desire style is too beautiful, I can't help it, it's another day of splurging!"
"Sisters, have you experienced the thrill of spending two months' salary in twenty minutes? It's so damn thrilling! So thrilling it makes me want to cry..."
"It's over, Meiyou's pure desire style autumn collection is so beautiful, my wife will have to buy, buy, buy again. Sigh!"
Finally, Ye Xiaohe said:
"I just received a backend notification that in three hours of the press conference, the order amount on the Meiyou mall has exceeded 30 million!
Three hours, 30 million! Thank you all for your support for Meiyou! Thank you!"
Ye Xiaohe bowed, and with that, the entire press conference successfully concluded.
But everyone at the scene exploded, even the media went wild:
"30 million in revenue in three hours? Meiyou is practically robbing money!"
"Damn, my company makes games, and we don't make money as fast as Meiyou selling clothes!"
"No way, Meiyou's pure desire style autumn collection is too beautiful. As a reporter here to interview, I couldn't help but splurge on five sets, two months' salary gone!"
"Meiyou, it really makes people love and hate it!"
The live stream went dark, but the bullet comments continued to scroll:
"30 million in three hours, oh my god, Meiyou is incredible."
"A legend, absolutely a legend! The legend of Meiyou's pure desire style summer dresses is being re-enacted with the pure desire style autumn collection!"
"Hahaha, 30 million in three hours, let's see who still dares to say Meiyou's pure desire style autumn collection isn't good, or that Meiyou will fail and go bankrupt. It's probably them who are going bankrupt now!"
"That's right, Meiyou launched over a hundred new products in one go. This momentum is definitely going to completely crush all competitors!"
"Compared to ZARA's autumn collection, Meiyou's autumn collection's aesthetics are at least ten years ahead. Meiyou deserves to sell so well!"
"The only problem is that Meiyou's autumn collection isn't cheap. But it's nothing, it looks good!"
"Sisters, broaden your horizons. For some things, it's better to have quality over quantity. Buying ten pieces of trashy ZARA or HM is not as good as five pieces of Meiyou's pure desire style autumn collection!"
"Yes, it's about quality, not quantity! Meiyou is still better."
"30 million in sales in three hours, consumers are voting with their money. Is it Meiyou, or ZARA, HM? The difference is immediately clear!"
As for the bare leg tights, Wang Yi chose not to launch them this time.
Bare leg tights would only be useful in November; launching them as a killer product at the end of October would be perfect.
If launched now, not many would sell, and other competitors would copy them.
Wang Yi would have nowhere to cry!
It's best to proceed steadily.
But even so, these new products were enough to sell.
After the press conference, Jian Ziyan prepared generous gifts for the media.
Each person received a set of Meiyou's new pure desire style autumn collection worth 2000!
And a canteen was arranged for everyone.
Thus, a very interesting scene appeared.
Many media outlets ate, wrote articles, and edited videos at the same time...
ZARA Building.
Steve watched the entire press conference, his brows tightly furrowed:
"I didn't expect Meiyou to actually create a pure desire style autumn collection! And for it to be so successful! ZARA is probably truly finished!"
(End of chapter)