As an industry insider, Steve understood that brand is important in the clothing industry, but style and design are even more important!
Even big brand clothes, if the style is ordinary, won't sell well.
On the contrary, even small brand clothes, as long as the style is trendy enough, can sell out!
The previous Meiyou "pure desire style" dresses were exactly like this.
With groundbreaking design, it quickly surpassed all current brands and rapidly rose in a short time.
So much so that the summer dresses of the two major clothing giants, ZARA and HM, were severely impacted in the domestic market!
Other small brand summer dresses were even more severely impacted!
Now, Meiyou has unexpectedly launched "pure desire style" autumn wear again, wanting to replicate the success of the "pure desire style" summer dresses, and doing it quite well!
This is big trouble!
ZARA's third-quarter revenue has already been impacted by Meiyou, and it's likely that fourth-quarter revenue will be even more severely impacted by Meiyou!
Steve frowned deeply, full of worry, then let out a bitter laugh:
"I've already been laid off, why am I still worrying pointlessly about ZARA?"
That's right, before, he, ZARA's domestic regional president, was so worried by Meiyou's impact every day he couldn't sleep.
Now that he's out of a job, no matter how severely ZARA is impacted by Meiyou, it has nothing to do with him anymore!
The one who should be having headaches is the next domestic regional president!
For a moment, Steve felt an inexplicable sense of relief, a feeling he had never experienced before!
"Hmm, from now on, I'll leave this formidable opponent, Wang Yi, to the next person to worry about, Hahaha!"
Steve smiled.
Just then, a knock on the door suddenly sounded, and a figure walked in.
Steve stared at the person, and after a long while, said:
"Davis, it's you! Headquarters sent you to replace me?"
Davis nodded:
"That's right, my old buddy, I express my deepest sympathy for what happened to you, Hahaha!"
Steve's mouth twitched.
This guy was expressing sympathy with his mouth, but laughing so happily.
Definitely schadenfreude!
Steve snorted coldly:
"Davis, don't get ahead of yourself too soon. You won't understand how powerful Meiyou is. I'm afraid in three months, you'll follow in my footsteps!"
"In three months, I'll follow in your footsteps?"
Davis seemed to have heard the biggest joke:
"Steve, what nonsense are you talking? Do you think I'm a fool like you? To lose to an eighteen-year-old high school student?"
Steve: "..."
"No, no! Wang Yi is a university student now. To be precise, you lost to an eighteen-year-old university student! Hahaha!"
Steve: "..."
Davis was beaming with pride:
"Our ZARA has such strong momentum, we've even crushed HM, why would we be afraid of a tiny Meiyou?"
"Moreover, the China market is so big, it must belong to our ZARA! Don't worry, old buddy, I've taken your position! I'll help you get back the face you lost!"
Seeing his arrogant manner, Steve wasn't angry.
Instead, he patted Davis's shoulder and said earnestly:
"Good, I hope you can always laugh this happily, laugh this joyfully, and stay in this position forever, and keep sitting there! Hehe."
With that said, Steve picked up his personal belongings and turned to leave.
From then on, he was no longer ZARA's president.
And he also knew that Davis, this successor, wouldn't last long either.
As a European, he was just as arrogant as Davis back then!
He didn't take a small Chinese enterprise seriously at all, he didn't take the "pure desire style" seriously at all, and he didn't take Wang Yi seriously at all!
After all, in the fashion industry of 2011, it was still dominated by Europe and America.
Those international big brands and giants had always been arrogant, and completely disregarded Chinese enterprises and brands.
After all, at this time, among domestic clothing brands, apart from Li-Ning, there wasn't a single one that could compete effectively.
Until the entire domestic market was severely impacted by this small Chinese enterprise.
It wasn't until ZARA's market revenue sharply declined that Steve had to take Meiyou seriously and had to take action.
But unfortunately, it was too late.
In just a few months, Meiyou had already become a force to be reckoned with!
It was precisely their underestimation of Meiyou's enormous user base that led to their attempts to discredit Meiyou failing and backfiring instead!
HM then seized the opportunity to "steal their base," and ultimately, they suffered a crushing defeat...
Now that Davis had taken over, equally arrogant, the outcome wouldn't be much better than his!
Meiyou's power, Davis couldn't comprehend.
The terrifying nature of that eighteen-year-old student, Davis knew even less about!
It would be strange if such a fool could last long.
But all of this had nothing to do with him anymore, right?
Steve shook his head and left cheerfully.
As for returning to headquarters for a report?
He couldn't be bothered to go back and humiliate himself.
He just made a phone call and resigned completely.
For the remaining time, he would first enjoy two days in China before making further plans.
After seeing Steve off, Davis sat in the boss's chair, crossed his legs, lit a cigar, and said slowly:
"Just an eighteen-year-old student, I, Davis, have plenty of ways to crush them!"
Then, Davis ordered:
"Convene a senior management meeting immediately!"
A new broom sweeps clean!
He had to make the first move and fight a decisive battle first!
Only then would the board of directors and the parent company trust him and support him!
Soon, all the senior executives were present.
Davis held a folder and slammed it heavily on the table:
"Regarding your performance, headquarters is very angry, the parent company is also very angry. That's right, I'm talking about everyone!"
For a moment, everyone fell silent, like cicadas in winter.
They were angry inside, but dared not express it, fearing being laid off, and lowered their heads one after another.
Seeing this, Davis's expression softened a bit, and he changed the subject:
"However, considering that you all have served ZARA for a long time and have put in hard work, even if not significant achievements, the parent company has decided to give everyone another chance!"
"A chance to turn things around! Do well, and you'll get promoted and a raise! Do poorly, and like Steve, you'll all be fired!"
"Alright, everyone speak up! What good solutions do you have to turn the tide? Our dignified ZARA cannot be suppressed by a mere Meiyou!"
However, the people below, not a single one spoke up when asked.
The idea proposed last time, to discredit Meiyou, caused the parent company's market value to evaporate by over 20 billion overnight, and even the president was fired.
This time, who would dare speak carelessly?
Three minutes passed, but no one reacted.
The entire conference room was eerily silent!
Davis's expression grew even uglier:
'Are they all refusing to give me face? Are they trying to go against me?'
Davis slapped the table:
"A bunch of good-for-nothings! The company spends so much money supporting you, but at a critical moment, you can't even come up with a single idea. What's the point of having you?"
Everyone continued to be silent: "..."
Davis grew even angrier:
"Fine, so you're all going to drag this out, huh? Then this meeting today will continue like this! If you can't come up with a good solution, no one is going home! I'll work overtime with you all! Even if we have to pull an all-nighter, we must come up with a solution!"
Hearing this, the senior executives all looked displeased, but were helpless.
Finally, Vice President Duke broke the silence:
"President, ZARA's most serious problem right now is customer loss! According to my investigation, Meiyou's customer growth rate is terrifying; many have been snatched from our ZARA."
Davis nodded:
"You're absolutely right. Our ZARA women's clothing and Meiyou's products have similar price positioning, and target the same customer group! They are indeed stealing our customers!"
"Duke, you're good, worthy of being a Vice President; you saw the key point immediately. But, do you have any countermeasures for this problem?"
Duke took a deep breath: "I think we should fight back! By holding promotions and sales events, we can retain our customers and even snatch Meiyou's customers!"
"Our ZARA's prices are similar to Meiyou's prices, but our product appeal is far inferior to Meiyou's, which is why consumers are being taken by Meiyou."
"For example, for autumn dresses, Meiyou sells for 599, and we also sell for 599; consumers will definitely choose the more attractive Meiyou. But if we reduce the price by one-third, to create a significant price difference, directly selling at 399, then we will certainly be able to beat Meiyou!"
Hearing this, Davis didn't say anything, but other executives nodded repeatedly:
"Yes, users are the foundation. Cutting prices to win over users is the way out!"
"Our ZARA has high profits and deep reserves; we can wear down Meiyou in a price war!"
"As long as we retain users, even if we earn a little less, it's worth it!"
"A price war is a good approach. Why not launch ZARA women's clothing with a 30% discount on all items, as a limited-time offer."
Everyone chimed in, talking over each other, full of praise.
They all felt that waging a price war and snatching users was the best approach!
But Davis's expression grew even gloomier:
"Nonsense! Our ZARA is a mid-range brand, with the potential to challenge high-end brands. Summer clothes, being at the end of the season, can have a 30% off sale. But autumn clothes have just been launched, how can we have a big sale?"
"A big sale right after launch? Isn't that clearly telling all consumers that our ZARA is failing, devaluing itself, and becoming a low-end brand?"
"Have all of our ZARA's brand management efforts over the years gone to waste? How will we ever aspire to be high-end in the future?"
"This..."
Everyone fell silent.
That's right, our product appeal is inferior to Meiyou, so we can only lower prices and wage a price war.
But once a price war is waged, the brand would be ruined.
This kind of impact is far-reaching, especially for a big brand like ZARA.
"But if we don't wage a price war, we don't have any good solutions either,"
Duke sighed.
"Useless! If you don't have good solutions, then hurry up and think of some!"
Davis was furious:
"Regarding Meiyou, you all come up with a countermeasure for me. If you can't, no one is allowed to leave work! As for me, I still have to figure out how to deal with HM!"
"Their actions last night caused the parent company's market value to evaporate by over 20 billion; I can't let this go!"
Davis's expression was grim.
His mission upon taking office had only two parts: first, to reverse ZARA's decline in the domestic market.
Second, to find HM's weak point and exact revenge!
If he accomplished these two things, his future would be limitless.
If he couldn't, he would end up like Steve.
Davis turned and left the conference room, leaving everyone to figure out solutions.
Going to the window, Davis skillfully took out a cigar and lit it.
While smoking, he opened his phone and browsed the domestic trending topics.
Immediately his face turned ashen, as he saw the number one trending topic on Weibo:
[Meiyou's "Pure Desire Style" Autumn Collection Launch Event, Three-hour revenue: Thirty Million!]
"F*ck! This is highway robbery!"
Davis cursed loudly, feeling that the cigar in his mouth no longer tasted good!
He threw it directly out the window, his face as grim as an ice cellar:
"Thirty million in three hours, then today's total revenue will likely exceed 100 million!"
"Their profits are even higher than our ZARA's! Just today's profits will surely exceed 65 million, or even 70 million!"
"F*ck!"
"Is Meiyou crazy, or have Chinese people gone crazy?"
For a moment, Davis's face was utterly ashen.
Even in the thirty-plus degree weather of September, it sent chills down his spine.
"If this continues, I might also have to follow in Steve's footsteps!"
"Sigh!"
It was a faint sigh.
For the first time, Davis recognized the reality, realizing that this small Chinese enterprise was a bit terrifying, or rather, extremely terrifying!
Even harder to deal with than HM!
Xingyi Science and Technology Park.
The press conference ended, the media had lunch, and left one after another.
The store managers and staff of the VIP training camp then entered their respective training camps to begin their first day of training!
Originally, their investment in franchising a Meiyou exclusive store involved a certain element of gamble.
Especially regarding Meiyou's autumn collection, they had little confidence.
But now, having personally witnessed Meiyou's autumn collection launch, witnessed so many top media outlets, witnessed the power of Meiyou's "pure desire style" autumn collection, and witnessed the legend of thirty million in revenue in three hours!
All of this left them repeatedly astonished.
After this series of experiences, all store managers and staff were thoroughly convinced by Meiyou's autumn collection and were even more confident about franchising with Meiyou.
They could even foresee that after their exclusive stores opened, money would pour in like a tide!
So much so that for the afternoon training, without the instructors needing to prompt them, they themselves went all out, striving for perfection!
Which made the training instructors feel quite surprised.
They had originally thought the VIP camp store managers would be harder to manage.
They hadn't expected them to be so obedient and so cooperative!
Unbelievable.
No wonder, Meiyou's autumn collection launch today generated thirty million in revenue in three hours!
It not only stunned the various media outlets but also impressed these trainees!
Wang Yi was very pleased with this.
Meiyou's autumn collection got off to a flying start; today's revenue exceeding 100 million would be no problem!
When it hits the trending topics again, with Meiyou blooming online and offline, Meiyou's autumn collection would be completely secure!
He also had to thank ZARA.
If it weren't for their smear campaigns, Meiyou wouldn't have received such high public attention.
It could be said that it was ZARA who personally set the stage and called in the audience, to make Meiyou today's biggest star!
Wang Yi even genuinely wanted to thank them.
Seeing Wang Yi pass by, Ye Xiaohe quickly smiled and went to greet him:
"Boss Wang, congratulations! Meiyou's 'pure desire style' autumn collection is off to a flying start!"
"Same to you, same to you, Meiyou's Celebrity Experience Officer, Actress Ye!"
Wang Yi said with a smile.
"Film Queen? No, no, I'm just a small celebrity. I wouldn't dare to be called Film Queen."
Ye Xiaohe repeatedly waved her hand.
She just felt she was lucky to have become popular with "33 Days of Being Single," and was still far from being a Film Queen.
Wang Yi smiled:
"Xiaohe, there's no need to be modest. Trust my judgment; you will definitely win Best Actress next year!"
In fact, Ye Xiaohe, with "33 Days of Being Single," won the Hundred Flowers Award for Best Actress next year!
Liu Zhang also, with "Being Single," won the Hundred Flowers Award for Best Actor!
"Really?"
Ye Xiaohe was excited:
"Boss Wang, if I really win an award, you will be my benefactor for life!"
She felt that without Wang Yi's investment and support, "33 Days of Being Single" wouldn't have achieved such astonishing box office success, so he was naturally her benefactor.
Wang Yi waved his hand:
"Work hard. Your future is limitless."
Then Wang Yi turned and left, while Ye Xiaohe began her afternoon magazine photoshoot.
(End of Chapter)