Yingzhou City.
Located in the northwest of Anhui Province, it is the most populous city in Anhui Province.
As of 2004, the city's registered population was 9.187 million, and its permanent resident population was 8.69 million.
Zhao Chuanbing directed the workers to unload carefully:
"Slow down, slow down, don't bump it. Yes, just like that."
Zhao Chuanbing, 27 years old this year, left home to make a living after graduating from high school, drifting between major cities and working many low-level jobs.
He saved a little money and chose to return to his hometown a few years later to open a motorcycle repair shop.
From an initial motorcycle repair shop of just over 10 square meters, to a motorcycle parts store, and now owning a dedicated e-bike specialty store, he has truly experienced many hardships.
Standing next to him was his wife, also smiling as she watched the workers unload, holding their two-year-old son in her arms.
In the northern Anhui region, where the marriage age is generally earlier, Zhao Chuanbing, born in 1978, had his first child at two years old.
From this, it is not difficult to see how hard his life was before.
This e-bike specialty store has been operating for two years, growing from an initial few tens of square meters to nearly 300 square meters today.
It represents the hope for their family's livelihood.
This time, they ordered a batch of e-bikes, a brand new brand called Shanchi, with an order quantity of 100 units.
The 161,000 yuan payment for goods and the 64,400 yuan prepayment were significant amounts for Zhao Chuanbing.
The reason for making this seemingly risky decision was the attractive retail price of Shanchi and the luxury lucky draw promotion package provided by the manufacturer for ordering 100 units at once.
Although Shanchi had not yet been market-tested, its configuration was almost impeccable.
A 60V high-horsepower model sold for only 2299 yuan, while common 48V models on the market were outrageously priced as low as 1999 yuan!
And with Shanchi's TV commercials repeatedly airing on Anhui Satellite TV and Yingzhou local television, as well as online, after Shanchi's brand ambassador successfully made it into the top three of Super Girl, Shanchi's reputation grew steadily.
If there was one e-bike brand that was hottest since August, it must be Shanchi, which had not yet officially gone on sale.
Its subtle promotional methods in August even overshadowed industry leader Xinri for a time.
Zhao Chuanbing's shop also sold the Xinri brand.
However, although Xinri was a big brand and sold well, the high upfront purchase price was very unfriendly to stores like his with limited capital.
This was one of the reasons Zhao Chuanbing was willing to take the risk.
Compared to Xinri's payment for goods, Shanchi's was much more acceptable.
Even the full payment for 100 e-bikes put much less pressure on him than Xinri's.
As Shanchi's popularity grew, Zhao Chuanbing became more convinced that his risk was worthwhile this time.
With 100 Shanchi units, each unit had a gross profit of 450 yuan.
If they could sell them all within a month, that would be 45,000 yuan in gross profit.
What's more, he could also manipulate the lucky draw activities a bit, believing he could earn even more.
"This month, we'll focus on selling these 100 bikes. But I need to get one first to test its performance. If it's really as good as Team Leader Wu said, then it's definitely going to sell well. But putting aside the performance, just the style is really beautiful."
Although there was a certain difference between the physical product and the advertising pictures, the design of this bike was indeed eye-catching.
The black was cool and elegant, while the white was relatively softer.
From Zhao Chuanbing's perspective, the black model would appeal more to men, while the white model's design was more geared towards women.
After the last e-bike was unloaded and checked without any issues, Zhao Chuanbing also breathed a sigh of relief.
"Boss Zhao, any problems? If not, please sign the delivery receipt,"
The driver said to a smiling Zhao Chuanbing.
"Thank you for your hard work, master. Have a cigarette, I'll sign it now,"
Zhao Chuanbing replied with a smile.
Afterward, Zhao Chuanbing also said to the driver:
"When you go back, please tell the Shanchi manufacturer that I will definitely transfer the remaining balance within the contract period, so they can rest assured."
The driver took the delivery receipt, confirmed everything was correct, and said,
"Okay, no problem. Then I'll be going now. I wish Boss Zhao prosperity."
Watching the logistics vehicle gradually drive away, Zhao Chuanbing smiled at his wife and said,
"I'm just hoping that 'that blonde kid' wins the championship next week, so Shanchi's popularity will grow even more. Maybe we can really sell all 100 units in a month."
"Watch your language. Don't keep saying 'blonde kid.' What if you accidentally say it to a real fan, a 'corn' fan, who comes to buy a bike? Wouldn't you be offending them?"
"Ah, yes, yes, yes, I'll pay attention. By the way, the manufacturer also gave us a few signed photos of Brother Chun. Should we make use of these?"
"I think we can. Brother Chun has a huge fan base. Let's figure out how to use these signed photos."
Zhao Chuanbing's wife, needing to take care of their child and being relatively young, enjoyed watching idol dramas on Mango TV when she had nothing to do at home.
She also watched Super Girl live broadcasts and often surfed the internet, so her understanding of Brother Chun's popularity was much higher than her husband's.
There were also rumors that big bosses like Wanke's CEO watched every live broadcast during the finals, and even rumors that a fan spent 500,000 yuan to support Brother Chun.
With so many people in Yingzhou, there are bound to be many Brother Chun fans.
If these signed photos could be utilized well, unexpected results might appear.
Stories like Zhao Chuanbing's continuously unfolded in northern Anhui and other populous cities in Henan Province's capital in the following days, with large trucks constantly entering and exiting Beicang Shanchi Vehicle Industry's finished e-bike warehouse daily.
A total of 80 retail terminals that signed the first batch of contracts received their goods one after another.
Some shop owners, who had already clearly felt the growing influence of the Shanchi brand, paid the remaining balance directly and cheerfully after test-riding both the high-end and low-end versions.
Are you kidding?
With this pricing, this range, and the novel design, this bike couldn't possibly not sell well.
Paying the money one day in advance now would leave a better impression, making it much more convenient to get goods in the future.
The luxury version remained the luxury version; the low-end version was merely an internal name for Shanchi Vehicle Industry.
It certainly couldn't be called that when launched into the market, but rather the "affordable model."
Interestingly, most shop owners, after test-riding the luxury version, which was the 60V version, unanimously referred to this model as the "Horsepower King."
This described the luxury version's high power, long range, and the loading capacity of both the front footrest and the rear seat, which are very distinctive selling points that are sure to become a major highlight.
"It feels like this bike is going to be a hit, but unfortunately, each store only gets 20 units of the 60V version. It would be great if there were more."
Shanchi's distribution this time was actually quite rushed.
There were no agents; it adopted a direct supply model from the manufacturer to retail terminals, and logistics were also handled by Shanchi.
To avoid uncollected final payments, they had to strategize with contracts and logistics.
In addition to signing contracts with retail terminals, a series of third-party contracts were also signed with a logistics company.
Furthermore, the owner of this logistics company was also from Beicang, falling within Tan Jincheng's circle of friends.
Two contracts, with fixed templates, were drafted by Tan Jincheng with a professional law firm.
While safeguarding the basic rights and interests of Party B (retail terminals, logistics company), they ensured the security of Party A, Shanchi Vehicle Industry's final payments, as much as possible.
Of course, doing so cannot completely guarantee that every payment for goods will arrive safely, but Tan Jincheng believes that as long as the bikes sell well, have no obvious quality issues, and receive good market feedback, not many retailers will maliciously default on final payments.
As for those retailers who maliciously default on final payments, it will be up to Lin Yumin and Wu Zhenping's wisdom to handle, whether it's collecting the balance door-to-door, transferring the vehicles from relevant shops to shops with good reputations for sale, or directly retrieving them.
Tan Jincheng is not afraid of lawsuits either.
In short, all foreseeable risks have been discussed by Tan Jincheng with the legal team.
While there's a saying that no businessman is completely honest, the market ultimately requires honest operations.
If you really encounter someone who is obstinate and just trying to scam you and run, there seems to be no other way than to accept the loss.
In addition, Shanchi Vehicle Industry established a credit system internally.
All 80 initial terminal merchants were included.
If an untrustworthy debtor is encountered, they will be permanently blacklisted.
This credit system will continue to be optimized in the future until it is fully systematized.
As for the logistics company, the requirements are also simple: personnel and vehicles must be consistent with platform information.
This can minimize problems during logistics transportation.
Currently, this logistics company has cooperated with Tan Jincheng multiple times, so the level of trust is considerably higher compared to first-time cooperating terminal merchants.
"Another batch has been shipped out, the warehouse is almost empty. Production speed can't keep up."
"It's alright, the second production line should officially go into operation by the end of the month. September's production capacity can be doubled."
This day, Zhang Xupeng followed Tan Jincheng again to observe the shipments.
In a while, he would go to Yangcheng again.
Recently, he has been visiting Shanchi Vehicle Industry quite frequently, not only to discuss details with Tan Jincheng but also to coordinate some translation work with Gu Qingqing.
Lately, Zhang Xupeng has been like Tan Jincheng's shadow, following him everywhere, which made Gu Qingqing feel embarrassed to take her lunch break on the third floor.
After Shanchi Vehicle Industry received the prepayments, it was almost certain to become another enterprise above designated size in the district.
The sub-district office, which had been closely monitoring Shanchi Vehicle Industry's situation, dared not neglect it and finally reported the situation to higher authorities.
Thus, after a new round of higher-level inspections, Shanchi Vehicle Industry finally received its first preferential policy: relevant district departments would assist Shanchi Vehicle Industry in resolving production capacity issues, helping Shanchi add a new production line as soon as possible based on the existing foundation.
It's as if when you get rich, everyone around you becomes a good person; the same is generally true when an enterprise breaks new ground.
Money is provided when needed, the human resources bureau assists with recruitment, and equipment is helped to be centrally procured.
This efficiency is much faster than Tan Jincheng slowly managing it himself before.
The second production line will be debugged by the end of this month.
In September, both production lines can operate simultaneously, with an expected monthly production capacity of over 7000 units, reaching a maximum of 7500 units!
Zhang Xupeng looked at the gradually emptying warehouse and suddenly asked,
"When do you plan to sell Shanchi in Yicheng?"
(End of this chapter)
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