(Anti-theft, will be sent at the time.) Abstract: With the advancement of technology and the coverage model of smart networks, the rise of the game industry in recent years is apparent to all citizens. The way games are disseminated is no longer confined to rigid promotional modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, gaming companies also need to continuously integrate resources, innovate, and improve performance with the rapid development of the times. A diversification strategy precisely caters to the planning needs and development goals within the gaming industry. In the context of economic globalization, the diversification strategy as a preferred mode of enterprise development is also applicable to gaming companies. This article explains the impact of diversification strategy on the performance of gaming companies using Sanqi Mutual Entertainment Company as an example.
