(Anti-theft, to be released later.) Abstract: With the advancement of technology and the pervasive model of smart networks, the rise of the gaming industry in recent years is evident to the public. The methods of game dissemination are no longer limited to rigid promotional models, and the influence of games has gradually expanded into various aspects of life. Correspondingly, gaming companies need to continuously integrate resources, innovate, and enhance performance to keep pace with the rapid development of the era. A diversification strategy perfectly meets the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, the diversification strategy, as the preferred model for enterprise development, is equally applicable to gaming companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of the diversification strategy on the performance of gaming companies.
